Digital Advertising Design & Marketing

DIGITAL ADVERTISING DESIGN & MARKETING

Animation course - ARENA Digital Advertising Design & Marketing

Course overview

Arena Digital Advertising Design and Marketing (DADM) is a comprehensive program that trains students end-to-end training in all aspects of Digital designing to make you job-ready professional.

It gives you a thorough grounding in all the fundamentals & techniques of Digital illustrations, Typography techniques, digital advertising concepts, digital video techniques, internet advertising, email marketing, mobile marketing.

The digital marketing and advertising design program combines technology with creativity to train a student or a graduate in the conceptual, design, advertising, marketing, technical and analytical aspects of communication for the digital space.

COURSE DURATION : 10 MONTHS

TERM-1 :

LEARNING OUTCOMES

Explain the importance of Advertising.
Explain various advertising techniques.
Explain the scope and application of typography in contemporary society.
Create artworks/Illustrations.
Use Image Editing tools and retouch image.
Design and publish a page layout for magazine and brochures.
Understand effectiveness of advertising through electronic media and digital media.

Structure

MODULES	TOOLS
Digital Advertising Concepts	–
Typography Design	–
Digital Artworks	Adobe Illustrator CC
Digital Imaging	Adobe Photoshop CC
Sound Composition	Adobe Audition CC
Digital Video Techniques	Adobe Premiere CC
Design Communication Design Portfolio	–

TERM-2 :

LEARNING OUTCOMES

Demonstrate the understanding of Digital marketing and media concepts.
Effectively run advertisements on Search Engines.
Get website listed for top search engine results.
Implement best practices for creating, measuring, and optimizing display ad campaigns.
Effectively build your users lists, deliver e-mails & generate relevant clicks.
Understand mobile marketing measurement and analytics.
Make business decisions from the metrics available in Digital Media.

Structure

MODULES	TOOLS
Marketing Basics	–
Internet Advertising With Search Network	–
Search Optimization Techniques	–
Creative Display Ad Solutions	–
Marketing Using Email – 1	–
Mobile Marketing In Practice	–
Introduction To Analytics	–
Digital Marketing Portfolio	–

CAREER OPTIONS

Duration :

10 months

Term/Semester :

2

Skill Level :

Expert

Language :

Bengali/Hindi/English

Interested to Join This Course?

Or Direct call us at
(+91) 98366 92840